Should I invest in video?
According to Cisco, by next year, video will account for 69% of all consumer internet traffic. As online video continues its unparalleled rise, having video as part of your marketing is no longer an option it is a must. Various studies show more than half of companies are already making use of online video – a figure that’s predicted to rise as more and more realize the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month and FaceBook now sees 8 billion average daily video views from 500 million users.. If you want a slice of it you have to start your video campaign now. Video used to be a nice add-on for an e-commerce site, a frill that companies could feature or not without obvious repercussions. Today, video is a must-have for e-businesses concerned with SEO, conversion rates, and brand identification—essentially any company with an online presence and intent to succeed.
It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019, every second, nearly a million minutes of video content will cross the network. With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their uncertainty.
But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you can make videos on a tight budget. Always consider the audience you are trying to reach and ensure the video is relevant to them. Be creative, not only with the videos themselves but also in the campaign strategy you build around them. Creativity is king and if you can get that bit right, video won’t just be the future of marketing; it’ll be the future for you and your company.